ENDORSEMENTS

Truckee Meadows Firefighters Association

Truckee Meadows Firefighters Association

Association of General Contractors of America

Association of General Contractors of America

JJ Phoenix

JJ Phoenix – Washoe County School District Trustee, District C

Nevada Builders Alliance

Nevada Builders Alliance

Truckee Meadows Firefighters Association

Armed Forces Chamber

Truckee Meadows Firefighters Association

Washoe County Sheriff Darin Balaam

Linda, my wife of 38 years, with me as I registered to put my name on the ballot.

Meet Rob

I’m a Navy veteran and a 38-year resident of Washoe County. My wife and I raised our family in the North Valleys home we built ourselves. Our three daughters attended Washoe public schools and graduated from the University of Nevada.

I retired after a fulfilling career at AT&T. Community service is important to me. Over the years I’ve served on a variety of boards and commissions in Washoe County. Scroll down to learn more. 

My Priorities

Fiscal Responsibility, Respect for Taxpayers

  • Transparent budgeting with clear priorities
  • Cut government waste
  • Promote efficiency in County agencies
  • Prioritize core services

Public Safety

  • Support Law Enforcement
  • Support strong fire and first responder services
  • Continuous focus on emergency management capabilities
  • Safe roads and public places
  • Combat human trafficking

Responsible Growth

  • Early and consistent community engagement
  • Conduct thorough due diligence for all projects
  • Balance competing interests
  • Protect the quality of life in Washoe County

Strong Communities, Stewardship

  • Promote a pro-business environment
  • Promote clean and safe neighborhoods
  • Encourage sensible help for homelessness and mental health crises
  • Consider long-term impact of policies

My Personal Story

Serving my country in 1984
Soccer Dad: Over the years I was a referee, a coach and a fundraiser

My Reno roots go deep. My grandfather put the roof on the Park Lane mall. My dad learned the construction business from him, and taught me a great deal about building things. Their legacy is alive in our family home, which I built myself – with help from my wife Linda, and our friends and family.

Our daughters loved sports. I coached their American Youth Soccer teams, and was the fundraising director for the AYSO regional league. While the teams racked up many victories, the girls also learned the larger lessons youth sports offers – building character, losing with dignity, and the value of teamwork.

To this day, my greatest professional accomplishment was my service to this country. In the Navy there were new challenges. I worked with aircraft mechanics, and I got an introduction to purchasing and procurement. Both of those experiences became valuable in my civilian career.

I enjoy working with my hands. I was an Equipment Specialist at AT&T. I managed the company’s Nevada fleet, and later I was a Systems Technician. AT&T was a great place to grow. Working there, I discovered my talent for delivering cost-savings and efficiency. As fleet manager I implemented a system to track the most commonly-used components and replenish the inventory automatically. I’m told the company still uses the system I put in place.

Community Service and Stewardship: Doing The Right Thing

Communities thrive when people come together to accomplish what none of us can achieve alone. Throughout my life, I have worked side-by-side with others to solve real problems, strengthen our neighborhoods, and serve people in need.

Faith is a driving force in my life. I am a volunteer ordained chaplain for the Washoe County Sheriff’s Office, where I help people during some of the most difficult moments of their lives with compassion, discretion, and respect. I also proudly volunteered for more than a decade with Washoe County Search and Rescue, serving our community in times of emergency and crisis.

One of my favorite volunteer efforts is working with a group of skilled individuals who donate their time repairing vehicles for people in need. It is rewarding to help families keep their cars running so they can continue getting to work, caring for their families, and keeping their lives moving forward.

Today, I continue serving our community through multiple leadership and governance roles, including five Washoe County boards and two Reno-Tahoe Airport Authority boards. I believe public service is about listening, working hard, and finding practical solutions that benefit the community as a whole.

I am a conservative Christian who leads with compassion, humility, and integrity. My faith guides me to serve with transparency, accountability, and genuine care. I am ready and willing to work with everybody to get the job done for the people of Washoe County.

With church members on a cleanup mission at the Animal Ark
Recruiting volunteers for the Washoe County Sheriff’s Office

Leisure

I’m a family man and an outdoorsman. My favorite days are spent boating on Lake Tahoe with my wife, our children and five grandchildren. I’m also a hunter, a camper, a fisherman and a dog lover.

The Pierce family: three generations
6-RobPierce-Dog-Hats
Me with my beloved lab Annie.

My Promise: Integrity, Common Sense and Responsiveness

“Nobody cares how much you know, until they know how much you care.”

When I’m elected to the Washoe County Commission, I promise to be guided by common sense. I’ll be transparent, and I’ll listen to you, the County’s residents. My qualifications make it clear that I can hit the ground running:

Qualifications 1984–Present

2025 – Present
Reno Tahoe Stead Master Plan Committee
07/2024 – Present
Washoe County Regional Planning Commission
02/2024 – Present
Washoe County Regional Road Impact Fees Technical Advisory Committee
01/2023 – 04/2024
Washoe County Board of Equalization
2022 – Present
Washoe County Parcel Map Review Committee
2022 – Present
Washoe County Planning Commission
2022 – Present
Washoe County Sheriff's Office Staff Chaplain
2022 – 2023
U.S. 395 Coalition Team Member
2021 – Present
Silver Knolls Community Organization – President
2021 – Present
Washoe County Board of Adjustment
2020 – Present
Reno Tahoe Airport Authority, Airport Sustainability Advisory Committee
2020 – Present
Great Basin Chaplain Corps Chaplain
2019 – Present
Citizen Homeland Security Council, Washoe County Sheriff's Office Member
2019 – 2020
North Valleys Community Advisory Board Member
2007 – 2020
Washoe County Search & Rescue
Education
Graduate of Truckee Meadows Community College, Automotive Technology; studied business at University of Nevada
1984
U.S. Navy Disabled Veteran, Reno resident since 1988, unincorporated Washoe County since 1992